Speaking Tomorrow at the AASA Marketing Executives Council

I’ll be giving a talk tomorrow to the Automotive Aftermarket Supplier Association’s (AASA) Marketing Executives Council (MEC) June meeting.  The talk is entitled, “Inventory Optimization with Experian VIO, Mosaic and Simmons”.

It will be very similar to the talk I presented to the AASA Technology Executives Council in March, describing how demographic data can supplement vehicle registration and replacement rate data to enhance demand forecasting and inventory optimization.  You can download the presentation here.

If you’re near the Detroit Metro Airport Sheraton tomorrow stop by and say hello!