Lesson 11: Demographics and Real Estate

October 10, 2016

Mon, Oct 10

Review:

  • Exam corrections due
  • Guest speaker

Presentation:

  • Demographic data
  • Demographics Impact on Real Estate
    • Spending on housing through a lifetime (graphics below)
    • Types of housing – single level
    • Motivations for buying/selling
    • Baby Boomers (1946-1964)
    • Gen X (1965-1979)
    • Millenials (1980-2000)
  • Demographics in Commercial/Retail Site Selection
    • Customer Profile – age, gender, race, income, education
    • Target Marketing
    • Trade Area analysis
      • Sales by geography
      • Competitive analysis
    • Supportable Stores Analysis
    • Market Deployment Optimization
  • Harry Dent
    • Spending by age cohort
    • Housing preferences by age cohort
    • Economic forecasting
      • Direction is accurate
      • Timing is imprecise
      • Theories of economic cycles
  • Pueblo Demographics

Graphics:

Consumer Expenditure Data:

age-spending-chart-1
age-spending-chart-3

US Population by Age:

2014-pop-by-age

 

Justin

Justin Holman is CEO of Aftermarket Analytics, where he leads efforts to develop cutting edge sales forecasting and inventory optimization technology for the Automotive Aftermarket. Prior to joining Aftermarket Analytics, Justin managed corporate consulting for the Strategy & Analytics division at MapInfo Corporation, leading major projects for retail clients including The Home Depot, Darden Restaurants, Bridgestone-Firestone, Sainsbury’s and New York & Company. Before that, Justin served as Vice President of Software Development at LogicTools, now part of IBM's supply chain application software group. Justin holds a B.A. from Claremont McKenna College, a Ph.D. from the University of Oregon and an Executive Management certificate from Northwestern University's Kellogg School of Management.

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