Lesson 15

November 2, 2014

Mon, Nov 3

Review:

Presentation:

  • Sampling, Surveying, Polling
  • Only 1 reason for sampling – save time/money

Activity:

  • Demonstrate on-line survey creation
    • Google Consumer Surveys
    • Survey Monkey

Assignment:

  • Design a survey – begin by answering 2 questions for next time
    • Who is your audience?
    • What do you want to learn from them?

Reading:

Justin

Justin Holman is CEO of Aftermarket Analytics, where he leads efforts to develop cutting edge sales forecasting and inventory optimization technology for the Automotive Aftermarket. Prior to joining Aftermarket Analytics, Justin managed corporate consulting for the Strategy & Analytics division at MapInfo Corporation, leading major projects for retail clients including The Home Depot, Darden Restaurants, Bridgestone-Firestone, Sainsbury’s and New York & Company. Before that, Justin served as Vice President of Software Development at LogicTools, now part of IBM's supply chain application software group. Justin holds a B.A. from Claremont McKenna College, a Ph.D. from the University of Oregon and an Executive Management certificate from Northwestern University's Kellogg School of Management.

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