Justin Holman is CEO of Aftermarket Analytics, where he leads efforts to develop cutting edge sales forecasting and inventory optimization technology for the Automotive Aftermarket. Prior to joining Aftermarket Analytics, Justin managed corporate consulting for the Strategy & Analytics division at MapInfo Corporation, leading major projects for retail clients including The Home Depot, Darden Restaurants, Bridgestone-Firestone, Sainsbury’s and New York & Company. Before that, Justin served as Vice President of Software Development at LogicTools, now part of IBM's supply chain application software group. Justin holds a B.A. from Claremont McKenna College, a Ph.D. from the University of Oregon and an Executive Management certificate from Northwestern University's Kellogg School of Management.


  • Joel Butler 12 years ago

    I was involved in a system implementation of Demantra — an Oracle product that uses sales history, marketing investment and top-down goals to do a sort-of Monte Carlo analysis/projection of what’s going to happen in the consumer products field. You might give it a look.

    I noticed that same thing you did with hardware stores…I can almost quote a relative who owned one…”no one knows my inventory and customers better than I do”.

    • justinholman 12 years ago

      Joel, thanks for the comment! I’m aware of Demantra and have implemented an inventory optimization project with Demantra as a source of data for comparison. Problem with Demantra is that it’s no help at all absent sales history, e.g., new store location or new number announcement. Plus I think it costs an arm and leg. Your relative is correct – no one can beat the “boots on the ground” but they can do a better job with the help of some data and analytics. Our inventory recommendations are always posted in a web portal where store managers can over-ride if their market knowledge tells them that a particular SKU will behave in a way that the data can’t predict.

  • Speaking this week at the Global Automotive Aftermarket Symposium | Geographical Perspectives 12 years ago

    […] lead to more opportunities to introduce geospatial analytics to the manufacturing sector and the automotive aftermarket in particular.  If you happen to be in Chicago-land stop by the Hyatt Regency near O’Hare […]

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