January 18, 2013
Here’s a map of the 15 robberies that have occurred in Pueblo over the course of the past 3 weeks. The map would suggest that criminals are targeting store locations with easy access to major transportation arteries including Pueblo Blvd., I-25 and US-50.
Data sources: list of robbery locations was found posted on David Ortiviz’s Facebook page; map produced using MarketSeer, which utilizes Google Maps.
Justin Holman is CEO of Aftermarket Analytics, where he leads efforts to develop cutting edge sales forecasting and inventory optimization technology for the Automotive Aftermarket. Prior to joining Aftermarket Analytics, Justin managed corporate consulting for the Strategy & Analytics division at MapInfo Corporation, leading major projects for retail clients including The Home Depot, Darden Restaurants, Bridgestone-Firestone, Sainsbury’s and New York & Company. Before that, Justin served as Vice President of Software Development at LogicTools, now part of IBM's supply chain application software group. Justin holds a B.A. from Claremont McKenna College, a Ph.D. from the University of Oregon and an Executive Management certificate from Northwestern University's Kellogg School of Management.
6 Comments
I’ve read law enforcement reports indicating that the same occurs with car theft. Nearby highway entrances make for quick getaways. Of course, it’s also where the biggest targets are, considering that most major malls and office complexes are right off the highway. And finally, the physical environment in those types of locations enables carjackers to more easily hide or pretend like they belong there, something that is more difficult to do in residential areas.
Makes sense. Thanks for the comment!
As Hans mentioned, stores usually are closer to major arterial roads. Quick analysis: contrast with negative data (similar stores that have NOT been hit by robberies), with a simple test(even a t-test of mean distance) to see whether the targeted stores are actually closer to arterial roads than non-targeted stores.
Good idea, Mark! Although to do it correctly, I would need to gather a lot more data…and that means trying to pry it from some city govt official. Not sure when I’ll have time. Any Pueblo PD or City Govt folks want to send me robbery incident data for all of 2012? [Not holding my breath] Thanks again for the suggestion, Mark. Cheers, J.
I agree with Mark. My city here will only zone for businesses on arterial streets. Ergo, if thieves are to target businesses, they are already geographically placed on an arterial street to begin with.
Another question that would need to be asked: Is this data truly limited to retail robberies, or does it include person-on-person robberies as well?