I recently posed the following question to a group of geography academic types on LinkedIn:
Why don’t more Geography departments team up with Business Schools to offer joint MBA-MA degrees (or undergraduate double majors)?
It seems to me that this combination would be valuable to many businesses and would serve to promote the discipline of geography while pumping new life into once glorious but now in a bit of a decline MBA programs. For example, business schools would benefit tremendously from geographical analysis methods. There are real estate and finance faculty who have discovered the benefits of geography/GIS and are using it regularly (Susan Wachter at UPenn/Wharton comes to mind) but this seems to be despite the discipline of geography rather than due to encouragement from within.
As a geography person I’m clearly biased but I don’t see why geography shouldn’t be an integral part of a good business education and a focus option for students interested in various sectors such as retail, real estate, natural resources, logistics, etc. I think students would jump at the chance to make their geography degrees more marketable and I can assure you that geographers with better business skills would find more opportunity in the workplace. One of the biggest challenges I’ve faced in my own career is hiring employees with strong spatial skills AND the ability to operate effectively in a business setting.
Here’s my proposal. AAG helps start a National Center for Business Geographics (or something like that). This would be similar to the National Center for Geographic Information and Analysis (NCGIA) in Santa Barbara, Buffalo and Orono but leading efforts to connect geography to business and geography departments to business schools. The center would be run by someone who can connect research in geography with business applications and ideally the personnel would be a combination of academics and business consultant types. Funding could come from companies interested in paying for applied research projects – land management, retail location decisions, logistics modeling, hazards mitigation, etc. This would be a perfect minor league system for ESRI and others so maybe squeeze them for a few bucks as well. Student interns would study a combination of geography and business, perhaps leading to an MA/MBA degree. I think U. Redlands tried this and perhaps Salisbury and others are as well but the initiative would fare better at a major research university with a deeper bench of geography and business talent. For example, maybe Arizona State U? Their relatively new School of Geographical Sciences has loads of applicable expertise and ASU has a good b-school. Ohio State would be another great place for this type of venture (too bad Dr. Duane Marble isn’t still there to champion such an initiative). Probably many other universities could fit the bill as well. Wisconsin, Minnesota, Oregon, Washington, UCSB, Colorado, Texas, Illinois, Iowa, Penn State, Florida, UCLA and USC all come to mind; and, the list goes on.
I know – pie in the sky. And loads of resistance from geo-academics who turn up their nose at business schools and business people. But, I think it would be great for geography and great for participating business schools.
I’ll be glad to provide internship opportunities for students of the first program at TerraSeer. :)
About the Author (Author Profile)Justin Holman is CEO of TerraSeer, where he leads efforts to develop cutting edge sales forecasting and inventory optimization technology for the Automotive Aftermarket. Prior to joining TerraSeer, Justin managed corporate consulting for the Strategy & Analytics division at MapInfo Corporation, leading major projects for retail clients including The Home Depot, Darden Restaurants, Bridgestone-Firestone, Sainsbury’s and New York & Company. Before that, Justin served as Vice President of Software Development at LogicTools, now part of IBM's supply chain application software group. Justin holds a B.A. from Claremont McKenna College, a Ph.D. from the University of Oregon and an Executive Management certificate from Northwestern University's Kellogg School of Management.
Sites That Link to this Post
- How to launch a GIS career « Geographical Perspectives | March 13, 2012
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