Category: Automotive Aftermarket
Miles Driven Forecasting: Not So Fast My Friend
When it comes to forecasting the future I like to think of two quotes from one of the smartest people I’ve ever worked with (the quote may not be precise but hopefully you’ll get the idea). 1. Forecasts are always wrong. 2. Forecasts with longer time horizons are always worse. David Simchi-Levi, brilliant MIT Professor [...]
Blogging Elsewhere — Estimating Category Market Demand in the Automotive Aftermarket
Recently I published an article on the Aftermarket Analytics company blog, on how we estimate market demand. Check out the excerpt below, and click here to read the full post! “Until recently the Automotive Aftermarket was provided data from key channel distributors indicating monthly sales activity and market share for various vehicle part categories. At [...]
Speaking Tomorrow at the AASA Marketing Executives Council
I’ll be giving a talk tomorrow to the Automotive Aftermarket Supplier Association’s (AASA) Marketing Executives Council (MEC) June meeting. The talk is entitled, “Inventory Optimization with Experian VIO, Mosaic and Simmons”. It will be very similar to the talk I presented to the AASA Technology Executives Council in March, describing how demographic data can supplement [...]
GAAS Presentation Available
As I mentioned in a previous blog post I was in Chicago last week attending the Global Automotive Aftermarket Symposium and had the opportunity to deliver a talk on the Inventory Optimization Process in the Aftermarket. It was my first presentation to a large audience and I think it went pretty well. It was certainly [...]
Speaking this week at the Global Automotive Aftermarket Symposium
I’ll be speaking at the Global Automotive Aftermarket Symposium (GAAS) in Chicago this Thursday. It’s an exciting opportunity to share some of the geographic data analysis approaches we’ve (TerraSeer) been using to help manufacturers and retailers forecast demand and make inventory assortment decisions. Here’s a downloadable brochure with more information about the conference. Hopefully this [...]
