Lesson 11: Demographics and Real Estate

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October 10, 2016 at 11:00 am  •  Posted in f16-econ491 by  •  0 Comments

Mon, Oct 10

Review:

  • Exam corrections due
  • Guest speaker

Presentation:

  • Demographic data
  • Demographics Impact on Real Estate
    • Spending on housing through a lifetime (graphics below)
    • Types of housing – single level
    • Motivations for buying/selling
    • Baby Boomers (1946-1964)
    • Gen X (1965-1979)
    • Millenials (1980-2000)
  • Demographics in Commercial/Retail Site Selection
    • Customer Profile – age, gender, race, income, education
    • Target Marketing
    • Trade Area analysis
      • Sales by geography
      • Competitive analysis
    • Supportable Stores Analysis
    • Market Deployment Optimization
  • Harry Dent
    • Spending by age cohort
    • Housing preferences by age cohort
    • Economic forecasting
      • Direction is accurate
      • Timing is imprecise
      • Theories of economic cycles
  • Pueblo Demographics

Graphics:

Consumer Expenditure Data:

age-spending-chart-1 age-spending-chart-3

US Population by Age:

2014-pop-by-age

 

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